Before Cutthrough, I enjoyed just under twenty five great years as Managing Director of what is now Grey Worldwide Canberra. During that time the agency prospered into Canberra’s largest and I like to think, most respected agency.

But twenty five years is a long time and I found my love of the business was getting weighed down by the process. 2001 turned out to be a good year to sell my shares, so cut out I did.

My CV

Bruce Mackay has worked in the communications business for over thirty years. He commenced his career at Sydney agency, Hertz Walpole, one of Australia's most awarded and creative agencies at that time.

After a four year stint at HWA, Bruce took up an offer to work for Bayer Australia and was appointed Advertising Manager for their Animal Health Division at 23 years of age. Three years later, he accepted the offer of starting an advertising agency in Canberra for a Melbourne based agency. Through a series of mergers and acquisitions that entity has now evolved into Grey Worldwide Canberra.

After leading the agency for nearly 25 years as Managing Director, and a member of the Grey Australia board, Bruce sold his equity in Grey in 2001.

Bruce played an active role in the creative development of campaigns at Grey, particularly during the agency's formative years. His wide experience in communication strategy and planning, together with a detailed understanding of the trials and rewards of running a business in the national capital, make Bruce a valuable resource to clients.

Bruce also lectures and tutes at the University of Canberra (Advertising Copywriting) on a casual basis. For a number of years he was President of the ACT Enterprise Workshop, which provided "real world" experiential training in business management and corporate planning skills to emerging entrepreneurs.

Bruce now heads Cutthrough Solutions a specialised communications consultancy. Aside from advertising, Bruce has a strong interest in fine wool growing and the machinations of the Collingwood Football Club.