Cutthrough has only one staff member and that’s you, how do you compete?

30 plus years in the business has got to be good for something.

For starters, you won’t be dealing with someone still learning the ropes (at your expense), or with an overburdened agency executive who doesn't really have the time to think about your business like I can.

That's one reason why I never take on business that I don't think I can make a contribution to and why I insist on working with client 'decision makers' as opposed to committees.

Finally, I have a great team of strategic partners that I call upon as and when the need arises. Some of them are a little "strange" but there's no denying their talent. Read about them below.

My Left Hand Man

Actually that's me on the left, but my mate on the right needs special recognition. Tim Bohm from 2B is responsible for virtually all Cutthrough's design work. Tim and I have worked together for over 15 years and I can honestly say that he hasn't really improved. Fortunately, Tim has a hot design team that make him look like a star. You can find out more about 2B @ www.2b.com.au

My Buddy, Buddle

I first met Richard Buddle at the University of Canberra (UC) where he was Convenor in Advertising & Marketing Communication . The students loved this guy and when you read his CV you can quickly see why. Apart from being an all together nice bloke, Richard is a skilled communicator and has forgotten more about strategic planning and integrated communications than most of us will ever learn.

Richard’s professional career spans 30 years in advertising and 10 years in academia and whilst I delight in reminding him that makes him "much" older than me, his thinking is forever young!

Richard started off as a freelance photographer, went on to be an Account Manager in New Zealand’s largest ad agency then partner and shareholder in another hot-shop before being head hunted  to run Lintas Worldwide’s New Zealand offices. His time with Lintas culminated in a relocation to Japan, as Representative Director and Chairman of Hakuhodo:Lintas in Tokyo.

Richard’s international brand experience includes: Unilever, Unifoods, Streets Magnum, Johnson & Johnson, MasterCard, Nestlé, Compaq Computers, Honda Motor Company, Diet Coke, Elizabeth Arden, Groupe Danone, Sterling Pharmaceuticals (Smith, Kline, Beecham)

Today Richard operates as a strategic communications and brand consultant, drawing on his previous industry practice and academic research at UC, where he completed his thesis (The Dyadic Brand) and delivered several international conference papers in Dubai, Seoul, and Washington DC.

Richard and I love working together and if the brief is appropriate, we do just that.

Shannon Wilson, TV Producer

Despite the picture suggesting otherwise, Shannon Wilson is completely trustworthy. In fact, I've never worked with a TV Producer like her.
Shannon is meticulous in her preparation for a shoot and her resourcefulness in organising props, talent and people like me is unbelievable. Shannon also loves her profession and has been a National Finalist in Tropfest (The World's Largest Short Film Festival) twice over. Having said all that I'm uncomfortable writing too many more nice things about Shannon, so I'll stop here. shannonwilson.tv