Canberra International Airport

Effective PR working in tandem with advertising. Canberra International Airport wanted an integrated campaign that would alert politicians, bureaucrats and the general public about the principle of Canberra Airport being a solution to Sydney's second airport dilemma.

Together with Ken Begg and Associates (Public Relations), we achieved just that, generating substantial national and local coverage and putting the subject firmly on everyone's agenda.

The Press Campaign

28x 5 column ads appeared on consecutive pages in the Sydney Morning Herald, Australian Financial Review and The Canberra Times. The creative was developed on a classic problem/solution proposition. Simple, relevant and effective.

The Public Relations

The press ads help leverage an outstanding level of PR. Generating national coverage, on television, radio and press.

Click here to listen to ABC Radio's AM coverage (508KB MP3 Format)