The Paul Wakeling Motor Group are located in Campbelltown in the heart of the Macarthur and I have done campaign and project work for the Wakeling family for over twenty years... yikes! The most recent brief was to develop a new positioning that linked all their six new vehicle franchises under one umbrella.

I came up with the slogan “What are you Wakeling for” and these radio and press executions show how it works. Note, I deliberately kept the reads free of music and sound effects minimal. Straight reads can cut-through too, especially on music format stations.