This was a complete rebranding and repositioning campaign encompassing, television, press and direct marketing.

The campaign was designed to increase the Country Club's image and assert it as one of Canberra's leading golf courses and in doing so, increase membership. Part of this included creating a new prestige membership category - 'Black Caps'.

For the true believers, Gold Creek Country Club is a well designed challenging course so we created the slogan "we've got the course if you want the challenge" to throw down the gauntlet to golfers to take it on.