This is one of the first campaigns I created after starting Cutthrough eight years ago. The campaign was centred around the slogan “Life without a Bank” and it really had an edge to it, kicking some big goals for the client. Since creating this campaign CPS merged with other Credit Unions with the marketing being driven out of their HQ in Adelaide.
All this changed some months ago, with CPS asking me to come back on to the team with responsibility for brand, strategy and creative. We are working together on some truly exciting challenges and I look forward to begin sharing the work in early 2012.