This is a project based client. The last campaign I undertook for them was a highly visual and controversial stoush between Canberra Airport and a local developer, The Village Building Company, over aircraft noise.

The campaign involved radio, press and direct marketing, which included sending every resident in Queanbeyan and Jerrabomberra (areas which would also be impacted) a set of earplugs to alert them to the issue.

Research both pre and during the campaign enabled us to progressively monitor consumer attitudes and respond accordingly. The campaign helped the airport gain the high ground in public opinion.